If you believe in all the hypes, Tiktok could be the next big thing in no time. It has surpassed Facebook, Instagram, Snapchat and Twitter by being the most downloaded app in both IOS and Android the last November. The sheer number influenced many wannabe celebrities and similar marketing agencies. The app reportedly has about 795 million users internationally at the present. Since Tiktok has been the talk of the town lately, it is obvious to attract the eyes of many. The app’s popularity means many large social networks will try to buy or copy it. According to the Verge officials, Facebook has launched the Lasso app as a Tiktok competitor.
Tiktok has by far been the most famous Chinese app to make it big in English-speaking countries. The app was created in 2016 by ByteDance, a tech company based in Beijing. The popularity of Tiktok (known as Douyin in China) has skyrocketed since its origin around 150 countries worldwide. If you haven’t paid attention to Tiktok, you haven’t been paying attention at all. Every single person online or in any of the social media apps may have watched one or more Tiktok videos knowingly or unknowingly. It’s actually fun to watch these videos because they are funny and some of them are creative too.
Tiktok has been an unavoidable part of Internet culture. If you still haven’t seen any of the Tiktok videos, it’s time you do now. In case you are new here, you would want to know what Tiktok is first. If you’re here looking for advertising methods for your business on Tiktok, continue reading.
Tiktok has not yet introduced advertising and money earning concepts for its users. The app started testing ads in January 2019 but it hasn’t grown into a marketing tool platform like Facebook and Instagram. There are no such techniques you could use to advertise on Tiktok. But, you could take a whole lot of help from the trending challenges to promote yourself or your brand on Tiktok. Be a trendsetter.
Tiktok is yet to introduce the paid advertisement option on the platform. But it surely has attracted the marketers’ attention with its growing popularity. Many popular brands have launched their challenges on Tiktok for their promotion. Users respond well to the trending hashtag challenges created by the app itself. Or by other brands, as stated by the PR News officials. The brand or an individual launching the challenge creates a video, adds a song to it. They then challenge the users to create their version of the challenge using a specific hashtag.
Tiktok has not yet introduced advertising and money earning concepts for its users. The app started testing ads in January 2019. But it hasn’t grown into a marketing tool platform like Facebook and Instagram. There are no such techniques you could use to advertise on Tiktok. But, you could take a whole lot of help from the trending challenges to promote yourself or your brand on Tiktok. Be a trendsetter.
The app has become a hot spot for young creators, with a number of viral social challenges for them to take part in and add their own creative twist to it. Popular actor Jimmy Fallon also created his challenge ‘Tumbleweed Challenge‘ using Tiktok. He then challenged his viewers to create their version of the challenges. This challenge got over 9 million views in just a matter of days.
Likewise, fashion brand Guess launched its ‘InMyDenim’ hashtag challenge. Guess uploaded videos of people wearing its denim products accompanied by Bebe Rexha’s “I’m a Mess.” It then challenged Tiktok users to post videos that showed how wearing Guess jeans improved their appearances. The company called up popular creators to promote the hashtag. This is a smart strategy.
CONCLUSION: At some point in time, Tiktok will surely introduce marketing strategies. But, for now, this can be a good time for businesses to build a user base. And enjoy organic advertising techniques to show off your products or services. Issue a #challenge to your followers showcasing your brand. You may get some interesting and creative ideas for marketing and content across other platforms.
TikTok has younger followers than other social media platforms. If you can create videos that appeal to the million users on TikTok, it could be a valuable marketing tool for your business. TikTok is a social media platform where you show your creative side. Authenticity is a great marketing strategy.